Committee against torture — The article that doesn't exist
SOCIAL PROJECT / CASE STUDY
DESCRIPTION
Victims of police torture often go unnoticed. Support from human rights NGOs like the Committee Against Torture can give them a chance to seek justice.
For this campaign, a powerful song about victims of torture was written and turned into a music video with meticulous frame-by-frame animation. In the final scene, real victims appeared on screen.
The campaign launched simultaneously across multiple independent media outlets. Each published an “invisible article” about police torture — visible only when readers hovered over it.
The campaign generated more than 110 media articles and over 8,500 social media mentions, reaching more than 100 million people.
CASE STUDY