Committee against torture — The article that doesn't exist

SOCIAL PROJECT / CASE STUDY


DESCRIPTION

Victims of police torture often go unnoticed. Support from human rights NGOs like the Committee Against Torture can give them a chance to seek justice.

For this campaign, a powerful song about victims of torture was written and turned into a music video with meticulous frame-by-frame animation. In the final scene, real victims appeared on screen.

The campaign launched simultaneously across multiple independent media outlets. Each published an “invisible article” about police torture — visible only when readers hovered over it.

The campaign generated more than 110 media articles and over 8,500 social media mentions, reaching more than 100 million people.

CASE STUDY