AliExpress — Make a note

An international 360° campaign for the world’s biggest shopping event.

Every November 11, AliExpress launches the world’s biggest shopping event, known as 11.11, breaking sales records year after year.

To take 11.11 beyond China, we created a campaign for Russia, France, Brazil, and Spain around one simple thought: this is one sale you really don’t want to miss.

So we came up with reminders that were just as hard to miss. Forget sticky notes and calendar alerts. If the event is this big, your reminder should be too.